I found myself going to Wikipedia and IMDB a lot, sites that used crowdsourced data, where you just get answers. There were a lot of sites that were just obviously spam in Google at the time, but they seemed pretty easy to identify. I had come off my last company in 2006,, and I was focused on a bunch of personal projects. Why did you set up DuckDuckGo in 2008?ĭuckDuckGo didn't come out of any real direct motivation to start a search engine. We asked Weinberg about his website's journey. Having answered one billion queries in 2013 alone, DuckDuckGo is on the rise.
With no stores or data to tap, it cannot become an advertising behemoth, it has no motivation to start trying to build a social network and it doesn't get anything out of scanning your emails to create a personal profile. It also means that DuckDuckGo is forced to keep its focus purely on search. That frees users from the filter bubble – the fear that, as search results are increasingly personalized, they are less likely to be presented with information that challenges their existing ideas. Since it doesn't store your previous searches, it does not and cannot present personalized search results. Its founder, Gabriel Weinberg, argues that privacy makes the web search better, not worse.
Named after the playground game duck duck goose, the site is not just banking on the support of people paranoid about GCHQ and the NSA. Account icon An icon in the shape of a person's head and shoulders.
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